About Optima HR

Is Optima HR a good fit for your business?

At Optima HR we believe small and medium businesses deserve the same access to human resources support that large organisations receive.

We work with business leaders that understand the need to align their people and business strategy for the long-term success of their business. These leaders do not have sufficient time or expertise to develop their people strategy without specialist support and do not yet have the scale to justify having full-time human resources staff. This is where Optima HR offers scalable and professional support to help these businesses achieve their goals.

Our Approach

Following an initial HR audit required to assess the risks against legal compliance we will work with you to implement changes to your documentation as required by employment law whilst still meeting your business objectives. During this process we will listen to you and understand your business so together we can develop a strategic plan to align your people strategy to your business goals..

Do any of the following employment issues apply to your organisation?

  • Are you concerned that you are not compliant with employment law which could result in a fine or an employment tribunal?
  • Are you spending too much time dealing with people issues and not enough time managing other aspects of your business?
  • Does your organisation design need changes to align to your strategy?
  • Are you concerned about attracting, developing and retaining the right talent in your organisation?
  • Do you have high levels of absenteeism, staff turnover or performance issues?
  • Is there a need to clearly define annual goals and objectives and a formal appraisal process with your employees.
  • Is there a need to develop succession plans for key roles in your organisation?

If you answered yes to any of these questions please contact us for a free initial phone consultation.

Our Team

Simona D'Uva

Simona D'Uva

Founder and Director

Simona is the founder and director of Optima HR and is a Human Resources professional with over 10 years experience in the HR field. She has a HR qualification with the CIPD (Chartered Institute of Personnel and Development), the industry body for HR professionals and holds both an English and Italian Law degree.

Simona provides HR consultancy services to UK organisations from a broad range of sectors – both public and private. Simona is a keen linguist, fluent in English, Italian and Spanish and is passionate and determined to offer the best and most professional service to all her clients.
Simona is well known for her professional and pragmatic approach to Human Resources where she takes the latest best practice and translates this into workable, cost effective and value added solutions. She has a passion for delivering Strategic HR to businesses to get the best from their people.

Gabriele D'Uva

Gabriele D'Uva


Gabriele is a director of Optima HR and has over 20 years experience of managing complex organisations. He worked at General Electric and was the UK MD for a business with over 100 employees. Prior to that role he worked at Xerox where he was the European MD across 15 countries for a business unit with over 200 employees.

Gabriele has spent most of his career recruiting and developing high performing teams. He has set up new country business operations, aligned organisation designs to new business strategies and managed restructuring of businesses. He is passionate about driving business performance through effective people development and leadership.


Simon Goble - Operations Director - BankBl

We have been working with Optima HR for a year and during that year we have been very impressed with the knowledge, service, professionalism and guidance we have received from both Simona and Gabriele. They have taken a consultative approach to get to know our business which has enabled them to make sound recommendations and provide a service to match our requirements. They have helped us with organisation design, job role design, the onboarding of six new employees, putting company policies in place, and helping us keep up with new employment legislation. I can highly recommend talking to Optima HR if you're looking for a HR partner.

Michael van de Weg - CEO - IMMJ Systems

Optima HR have provided our fast scaling business with the HR structure, policies and advice essential to a growing business. Their support has been phenomenal and exactly what we needed to manage and retain our employees with professional empathy and compliance.

Sarah Shayler - Small Business Owner

Optima HR was introduced to me by my Book Keeper, as I was looking for a HR Consultant to assist me in establishing the correct HR practices and protocols for my small business. Having no real experience of this area and having no knowledge of what was needed to be put in place for my team, Simona was very helpful in explaining what was required by law for my situation. She took the time to understand my business and was very patient in explaining everything to me and made sure I understood and was happy with what she was proposing. Finally she prepared all the documentation I required and then has been on-hand to deal with any queries from my staff. I certainly couldn't have done it without her!

Theresa Marks - Managing Director - AddHR Ltd

I have known Simona for over 10 years. Initially we worked together as colleagues in a HR Consultancy and more recently, she collaborates with my own business on several HR projects.

She always impresses me in her ability to get to understand the clients business and their needs in order to deliver timely the right results. Simona has strong technical HR skills, good knowledge of employment law and is very thorough; she has great energy and high levels of integrity. I rate her highly and have no reservations in recommending her

Cherry Bennett - HR Director Assistant - University of Reading

Simona and I have worked together in a large public sector organisation and she quickly became a trusted and integral part of our HR department. Simona is extremely focused on the customer's needs and is results driven.
She is was always up to date on changes in HR and applying them in the workplace. Simona is a true HR professional with a passion for what she does and working with her was always enjoyable.

James Wilding - Principal and Proprietor - Claires Court Schools Ltd

Simona came at a critical time to cover for a maternity leave of our most senior HR person. She got up to speed very quickly and established strong relationships with employees working hard to resolve employee issues timely and effectively.

She has a strong work ethic and has consistently demonstrated immense commitment, diligence and integrity. Simona would be a valuable asset for any organisation.

Carlos Almansa - Director - Nexudus

We've been working with Optima HR for a while now. They've been supporting us to set up processes and structures to help on the team's growth. They worked hard to understand our business and team so as to give us advice on the specific needs that we have at the minute. We would highly recommend their outstanding support

Get your FREE 30 minute HR consultation

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Contact Info

Suite 19
Maple Court
Grove Park

+44 (0) 7963 832966